{
  "id": "artifact:do-not-outsource-the-brain",
  "slug": "do-not-outsource-the-brain",
  "title": "Do Not Outsource the Brain",
  "thesis": "In the AI era, contingent labor still has a place. But the enterprise moat belongs to the people who understand the business, the systems, the failure modes, and what should be built next.",
  "abstract": "Article-first SharePlane op-ed arguing that AI makes high-context internal judgment more valuable, so enterprises should outsource capacity rather than the cognitive center of the business.",
  "topics": [
    "ai-governance",
    "strategy",
    "governed-ai",
    "governance",
    "static-publishing",
    "teaching-artifacts"
  ],
  "date": "2026-07-07",
  "dateLabel": "Source dated",
  "published": false,
  "publicationState": "pending",
  "updated": "2026-07-07",
  "sourceDates": {
    "published": "2026-07-07",
    "updated": "2026-07-07"
  },
  "kind": "Work",
  "sourceFamily": "SharePlane Next archive",
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  "canonicalUrl": "https://shareplane.malott.ai/artifacts/do-not-outsource-the-brain/",
  "sources": [
    {
      "id": "source:do-not-outsource-the-brain:pwc",
      "type": "public-source",
      "title": "PwC, 2026 Global AI Jobs Barometer",
      "locator": "https://www.pwc.com/gx/en/services/ai/ai-jobs-barometer.html",
      "role": "evidence-support",
      "description": "Supports the labor-market argument: AI is creating a two-track labor market, professionalised roles are growing faster, AI-exposed jobs are changing faster, and junior roles increasingly require senior skills.",
      "publiclyExposed": true
    },
    {
      "id": "source:do-not-outsource-the-brain:bcg",
      "type": "public-source",
      "title": "BCG, AI at Work 2026: Why Strategy Matters More Than Tools",
      "locator": "https://www.bcg.com/publications/2026/ai-at-work-why-strategy-matters-more-than-tools",
      "role": "evidence-support",
      "description": "Supports the “tools are not the moat” argument. AI use is widespread, but organizations struggle to convert saved time into business value without strategy, guidance, and workflow redesign.",
      "publiclyExposed": true
    },
    {
      "id": "source:do-not-outsource-the-brain:deloitte-state",
      "type": "public-source",
      "title": "Deloitte, State of AI in the Enterprise 2026",
      "locator": "https://www.deloitte.com/de/de/issues/generative-ai/state-of-ai-in-enterprise.html",
      "role": "evidence-support",
      "description": "Supports the governance, scale, workflow redesign, human oversight, and worker-skill argument. Deloitte explicitly ties scaling to governance, data, regulation, workforce readiness, and redesigned work.",
      "publiclyExposed": true
    },
    {
      "id": "source:do-not-outsource-the-brain:deloitte-trends",
      "type": "public-source",
      "title": "Deloitte, 2026 Global Human Capital Trends",
      "locator": "https://www.deloitte.com/nl/en/services/consulting/research/human-capital-trends.html",
      "role": "evidence-support",
      "description": "Supports the orchestration thesis: competitive advantage shifts from static scale to the ability to sense, assemble, and reallocate people, skills, data, and AI in real time.",
      "publiclyExposed": true
    },
    {
      "id": "source:do-not-outsource-the-brain:deloitte-outsource",
      "type": "public-source",
      "title": "Deloitte, Outsourcing for Strategic Advantage",
      "locator": "https://www.deloitte.com/global/en/services/consulting/perspectives/the-power-multidimensional-workforce-outsourcing-strategic-advantage.html",
      "role": "evidence-support",
      "description": "Supports the balanced sourcing argument: internal capability and external providers both matter, but they must be orchestrated intentionally around outcomes.",
      "publiclyExposed": true
    },
    {
      "id": "source:do-not-outsource-the-brain:mckinsey",
      "type": "public-source",
      "title": "McKinsey, The State of AI in 2025",
      "locator": "https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai",
      "role": "evidence-support",
      "description": "Supports the adoption-versus-impact argument: 88% report regular AI use in at least one business function, but only about one-third are scaling, and high performers redesign workflows and apply management practices around validation, KPIs, talent, operating model, technology, data, and adoption.",
      "publiclyExposed": true
    },
    {
      "id": "source:do-not-outsource-the-brain:gartner",
      "type": "public-source",
      "title": "Gartner, 2025 Agentic AI cancellation forecast",
      "locator": "https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-predicts-over-40-percent-of-agentic-ai-projects-will-be-canceled-by-end-of-2027",
      "role": "evidence-support",
      "description": "Supports the AI theater and agent-washing argument: Gartner predicts more than 40% of agentic AI projects will be canceled by the end of 2027 and warns that vendors are rebranding assistants, RPA, and chatbots as agentic AI without substantial capability.",
      "publiclyExposed": true
    },
    {
      "id": "source:do-not-outsource-the-brain:wef",
      "type": "public-source",
      "title": "World Economic Forum, Future of Jobs Report 2025",
      "locator": "https://www.weforum.org/publications/the-future-of-jobs-report-2025/digest/",
      "role": "evidence-support",
      "description": "Supports the skills-gap and workforce-transformation argument: AI and information processing are expected to transform business for 86% of employers, and skill gaps are the largest barrier to transformation.",
      "publiclyExposed": true
    },
    {
      "id": "source:do-not-outsource-the-brain:mit",
      "type": "public-source",
      "title": "MIT NANDA, The GenAI Divide: State of AI in Business 2025",
      "locator": "https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdf",
      "role": "evidence-support",
      "description": "Use as caveated directional evidence only. It supports the pilot-to-production chasm and workflow-integration argument, but its own report notes that some figures are directionally accurate based on interviews rather than official company reporting.",
      "publiclyExposed": true
    }
  ],
  "posture": "public-source-supported-owner-thesis",
  "media": [],
  "schema": "shareplane.portable-work.v1",
  "author": {
    "name": "Tony Malott",
    "url": "https://malott.ai/"
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